Tuesday, 17 November 2009

The BlackBerry and iPhone: Keeping Twitter alive.

Ah, yes I have had a change of name. I am now www.jamieadamwatson.blogspot.com. I've decided to drop that Jammy stuff, my Twitter username is now JamieWatson_ incase you would like to know.

Speaking of Twitter, I shall write a blog about it.

We all know that Twitter is the success story of the year (see below).



Whether you are a fan of Twitter or not, you have to give it some credit. In one year, it has grown from 3 million to 23 million users still tiny compared to Facebook's 200m users, but give it a chance). It has refused to turn commercial by selling its pricey space to advertising, unlike almost every business in the world. Despite being value from $60-$150 million, it refuses to be sold.
And more than anything, it is simple. Like Google it hasn't need to advertise itself, it has no gimmicks such as games, music or videos, its very simple. This beast has grown more or less by itself, admittedly it may have had some nurturing from the likes of Stephen Fry and Ashton Kutcher.

However in my opinion, Twitter has worked because of phones such as the Blackberry and the iPhone. It's not like these were the first mobiles phones to have the internet or 3G, but they were the first that people really used. People expect to receive emails on the move and do not have to wait until they get home and fire up their PC to surf the web. People are now online all the time. Whether it is on the train, in the lift or in bed, people can Tweet whatever they want, whenever they want and where-ever they want.

This has played right into Twitter's little birdy feet. Twitter is not a site that you generally spend hours on, not in the same way as you might on Youtube or eBay, but you dip in and out of during your entire day. You tweet a little something here, read a tweet there and re-tweet a couple of things. In the same way that texting has becoming a normality, Tweeting has. It takes 30 seconds, does not require vast amounts of attention and is something you can do through-out the day whilst carry on your everyday life.

I believe that this has only become such a social norm now because of the use of 3G mobile technology made popular by the iPhone and Blackberry. Without these two smartphone heros, Twitter would have never caught on to the masses in the way that it has.

Twitters owes them big-time. Maybe some free ad-space... I doubt it.

No comments: