Simon Danaher - Picture Perfect

There's not much to say here. After stumbling upon commercial photography Simon Danaher today, I was stunned by his work. He has worked with some of the biggest agencies and clients from around the world and it is not difficult to see why.
Look and enjoy please.

















To check out some more of his work head to his website.

Easy does it.

Adverts vary. From the over the top (Toshiba Chair, please stand up) to the stupidly simple (yes you, Go Compare). Yet some are epic (Guinness, if you would) and some are beautifully simple.

These two adverts are so straight forward and simple, the message is clear to the audience. Yet this simpleness takes huge levels of intellect, creativity and research. From studying advertising for 3 years, I can tell you that the best adverts, no matter how epic or simple they are, are beyond difficult. I mean, everyone hates advertising right? Well if that's the case, how come some adverts are shared on blogs, social networks and emails? Because they are good. Very good. People want to watch them, they want others to watch them, and this makes them all the more memorable.

There's my dissertation summed up in about 100 words.
Anyways, check these adverts:


From simply understanding your target audience and using that insight:


To conveying the message so simply it resonates with the audience:


See? Easy does it.

Music Monday 1.

I know I've upload new songs I've found in the past, but I'm going to try and make it a little more regular. Seeing as there is a Monday at the beginning of every week, I might as well do it then.

Wild Beasts - Hooting and Howling



I likes the sound of new music and I likes the sound of Wild Beasts. They're a strange mixture and can only be described as Editors featuring Mika. Yeah I know. But they're good trust me on this one. This is an excellent song and the album "Two Dancers" is also very good. Looking forward to seeing them at Sixty Million in Bournemouth


Frightened Rabbit - The Modern Leaper



I appreciate that Frightened Rabbit aren't the newest band in town, but they're not exactly U2 yet (thank God). The album "The Midnight Organ Fight" has a great tempo to it that doesn't let up, letting you listen to the album straight the way through with ease. It could be argued that the songs are a bit "samey" but not always a bad thing. I like it anyways.


Professor Green - I Need You Tonight



Something a little different, variety is the herb of life and all that... Professor Green is just being introduced to Radio 1 and is surely about to hit the mainstream hard. I'm a bit of a sucker for old school tunes samples in rap and hip-hop, this is exactly what Professor Green does. Green has taken the INXS classic and intelligently uses it as he does what he does best over the top. Excellent, excellent tune (sorry it's not the greatest version of the song, I've been hunting around for it for days). Also check out his tune with Lady NY, Don't Let Go and also what he's done with Adele's Hometown Glory.