Easy does it.

Adverts vary. From the over the top (Toshiba Chair, please stand up) to the stupidly simple (yes you, Go Compare). Yet some are epic (Guinness, if you would) and some are beautifully simple.

These two adverts are so straight forward and simple, the message is clear to the audience. Yet this simpleness takes huge levels of intellect, creativity and research. From studying advertising for 3 years, I can tell you that the best adverts, no matter how epic or simple they are, are beyond difficult. I mean, everyone hates advertising right? Well if that's the case, how come some adverts are shared on blogs, social networks and emails? Because they are good. Very good. People want to watch them, they want others to watch them, and this makes them all the more memorable.

There's my dissertation summed up in about 100 words.
Anyways, check these adverts:


From simply understanding your target audience and using that insight:


To conveying the message so simply it resonates with the audience:


See? Easy does it.