3D TV in your living room. And your face.

We all know that last year was huge for 3D films. Despite my first 3D film being The Final (thank fuck) Destination, I did go on to see Avatar and Up and was suitably impressed. Whereas The Final Destination simply used gimicks that you would expect in Disneyland, Avatar and Up used 3D intelligently. It gave the films real depth and a sense of perspective allowing an audience to become much more involved in a film, and I really enjoyed this.

3D is now being thrust right into our faces in our very own living room. Samsung, amoungst others, are determined to make 3D TVs affordable and commonplace in every lounge. This seems unlikely with sets costing upwards of £1,800, however in a years time this may be more of the case. Samsung are leading the charge in getting consumers ready for the 3D experience with a couple of really nice adverts as part of a £8m campaign produced by CHI.

The first advert appears to be the focus of the campaign. In the advert transforms a city with 3D TVs as the barriers of reality and TV are blurred. Without the blur, of course. The advert really involves the viewer, better than any advert I've seen in a while, I want to be there experiencing this blurred world.



The second advert appears to more of a viral, where classic masterpieces of art are given the 3D treatment to show what is really going on. Not only is a funny advert with mass appeal, it cleverly conveys how much more 3D TV can give an audience.

Crouching Tiger, Hidden Message.

This has got me thinking this week:



As I'm sure most of you are aware, this is the new Nike advert featuring Tiger Woods with his father's, Earl, voiceover asking him some very deep questions. And that's it.

Now, don't get me wrong, I'm a huge fan of Nike's past advertising, yet this advert does nothing, apart from raise a bit of publicity. It coincided with Tiger's post-shagging golf comeback and was sure to get people talking and rack up the views on Youtube, which it has. But I'd like to think that Nike is cleverer than that. Go Fucking Compare has people talking, but we all know how shite that advert is. This advert doesn't really seem to do much for Tiger or Nike, and I think it let's itself down. I really think that they could have produce an advert with much more substance and presence, especially with such an opportunity that would have gotten people talking regardless of the quality of the advert. Maybe I'm missing the point, let me know what you think.

Music Monday 5.

No update last week: Dissertation.
Late update today: Dissertation.
Crappy youtube videos: No blogspot mp3 uploader.
This week: A lot of hip hop.

Big Boi - Shutterbug



Big Boi from Outkast. This song is mental. Mental beats. Listen.

Aloe Blacc - I Need A Dollar



Lovely classic old-school sound to this song, and really nice video too. Does stop very abruptly though. It's also the theme tune to my new favourite TV programme, How To Make It In America. Check the trailer here. I'm instantly hooked on this show, it's young and positive, and not trying too hard, which is rare in an American TV show, it also features my new favourite man Kid Cudi.

Rihanna - Rude Boy (TC Remix)



Not exactly a huge Rihanna fan, but I don't hate her. But I love this TC remix. It completely changes the song without distracting you from the original, a sign of a great remix to me. Be sure to hear this in clubs instantly.

Chemical Brothers - Escape Velocity



This. Song. Is. Massive. Literally. This is 12 minutes of carefully considered and mastered, yet wild and mad beats. It takes it time and doesn't rush anything, then explodes. Amazing.

Laterooms.com brief.

So last Tuesday I gave my final presentation of my university career. The brief was on Laterooms.com, the hotel booking site, and the presentation was not just to our lecturers but also to the client. A member of staff from Laterooms came down to Bournemouth as well as 3 people from Mediacom, so despite this being a good chunk of our final year, it meant a big deal.

The brief was basically to target business travellers. My group and I put every hour under the sun and moon into this brief during the week and I think it really paid off. Our campaign concept was the Office Olympics. This was based on the idea of the convenience of Laterooms.com because it was much simplier to use than competitors, therefore they had much more time to do things around the office. We wanted to bring an element of fun and a personality to our campaign, trying to set Laterooms out from a very price determined market.
So here is what we came up:

Campaign logo:




Print adverts:






Basic viral concept:



I think it was a bold route to take, yet it still had the research and strategy to back it up so we were all really pleased with it. Let me know what you think.