This has got me thinking this week:
As I'm sure most of you are aware, this is the new Nike advert featuring Tiger Woods with his father's, Earl, voiceover asking him some very deep questions. And that's it.
Now, don't get me wrong, I'm a huge fan of Nike's past advertising, yet this advert does nothing, apart from raise a bit of publicity. It coincided with Tiger's post-shagging golf comeback and was sure to get people talking and rack up the views on Youtube, which it has. But I'd like to think that Nike is cleverer than that. Go Fucking Compare has people talking, but we all know how shite that advert is. This advert doesn't really seem to do much for Tiger or Nike, and I think it let's itself down. I really think that they could have produce an advert with much more substance and presence, especially with such an opportunity that would have gotten people talking regardless of the quality of the advert. Maybe I'm missing the point, let me know what you think.
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