Laterooms.com brief.

So last Tuesday I gave my final presentation of my university career. The brief was on Laterooms.com, the hotel booking site, and the presentation was not just to our lecturers but also to the client. A member of staff from Laterooms came down to Bournemouth as well as 3 people from Mediacom, so despite this being a good chunk of our final year, it meant a big deal.

The brief was basically to target business travellers. My group and I put every hour under the sun and moon into this brief during the week and I think it really paid off. Our campaign concept was the Office Olympics. This was based on the idea of the convenience of Laterooms.com because it was much simplier to use than competitors, therefore they had much more time to do things around the office. We wanted to bring an element of fun and a personality to our campaign, trying to set Laterooms out from a very price determined market.
So here is what we came up:

Campaign logo:




Print adverts:






Basic viral concept:



I think it was a bold route to take, yet it still had the research and strategy to back it up so we were all really pleased with it. Let me know what you think.