I didn't see this one coming.
British rapper Tinie Tempah and Blink 182 super-drummer Travis Barker team up to produce a song and video for Lucozade Sport. And it's good. Really good in fact. The song showcases both the talents to their best and the video has some serious execution and cinematography behind it. The only thing I don't like is the "YES" at the end, it doesn't make sense. And as good as it all is, it just doesn't make sense, it's Lucozade Sport, neither of the stars are sportsmen, sure there's some boxing in the video, but it's like they got the two, came up with a cool song and video and then just stuck a picture of the bottle at the end. Shame, but it's still a decent ad.
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