Reebok: "Prequel To A Classic"

"PREQUEL TO A CLASSIC" provides an exclusive look into Swizz Beatz's understanding of craft (passion, rythm, classic song) as well as his thoughts on longevity in the entertainment business.

Directed by Paul Rojanathara and Davis Johnson,
"PREQUEL TO A CLASSIC" takes you into the story of the re-launch of the Classics brand.

The night brought out Hip-Hop heavyweights:
Diddy, Pharrell, Clive Davis, Busta Rhymes, Red Cafe and Alicia Keys, and apexed with an explosive performance by Swizz featuring Lloyd Banks.