Last year's Levi's Go Forth campaign was one of my favourite campaigns in a while and was a huge wake up call for the brand. It really captured the teenage rebellion spirit, the (dare I say it) carpe diem (ergh) attitude of teenagers/twenty somethings without being cheesey or forced.
They have gone on to release the 2012 campaign for Go Forth. It is more great work from the people at Wiedens, and although I don't think that it's quite as strong as the first campaign, it's definitely grown. Whereas 2011 was much more about rebelling and sticking it to man attitude to it, 2012 is much more entrepreneurial, it's yours for the taking, make the world the way you want it. It's just grown up a bit, and I like that.
2 comments:
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absolutely love the visuals but the voice over is nothing short of awful. i find it a bit too cheesy and overly rhymed. it just turns me off and it's a shame because, like you, I think the Go Forth campaign has had some really standout pieces.
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