Don Draper.
Why Mono? A discussion with creatives. from Callum Preston on Vimeo.
Yes I did just become the guy who works in advertising who quotes Don Draper. BUT I really like that line, and as a planner, it's something that I always try to remember.
It's definitely something to always remember when producing work in whatever form that may be, ads, photos, stories, whatever. Just because it's simple, doesn't mean it's stupid. Often far from it. In the creative world, the simplicity of black and white has always carried such power. And I think it's something that can sometimes be taken forgranted. It really makes you focus on the subject, you see lines and shadows often hidden by colours. It lets you make up your own mind and work it out for yourself, which I guess is what all great art does.
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