Nike. Just Do It. There are a thousand things you can say about this brand and this slogan. Over the years, through many campaigns and products, Nike has reached the holy grail of branding - becoming popular and cool at the same time. Very few brands reach the peak of each of these.
Just Do It has become an iconic slogan - one of the all time greats. It not only encompasses everything that Nike is - it's everything that life should be. It fits Nike and it's products, but it can be applied to almost any area of life, and that is why it is so great, so powerful and so lasting. It is work like this that made me want to do advertising, to inspire, and actually make a difference.
No comments:
Post a Comment