Absolut Blank.

ABSOLUT BLANK : 18 illustrators work airbrush, collage and film techniques for the iconic Swedish vodka brand

ABSOLUT is always good for surprises. Following collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst and Spike Jonze, the Swedes have now called on popular visual leaders to rework their iconic bottle. ABSOLUTE BLANK was baptised in collaboration with TBWAChiatDay.

We are delighted to find MARIO WAGNER on the list of Absolut designers alongside international celebrity illustrators such as Adhemas Batista, Aestethic Apparatus, Brett Amory, Kinsey, Zac Freeman, Good Wives & Warriors, Morning Breath and many more.

The illustrator from Cologne exhibits his collages in both group and solo exhibitions worldwide. He also illustrated the GoSee header with athletic Olympic icons and suggestive lips. FYI, he is represented by GoSee member 2AGENTEN.

Mark Hamilton, Global Marketing Director of Absolut on the art project: “In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT."


Via GoSee

Jay-Z and Absolut: Everybody wins.

After seeing a cheeky clip of this mini documentary, there has been a lot of hype for this mini documentary. In just 15 mins, there's interviews with Jay-Z, clips of him rehearsing for his September 11th charity gig, as well as the big man drinking...yes, you guessed it, Absolut.

I think this is a great piece of branded content. Not only was it intelligently leaked and teased to audiences over the past couple of weeks, Absolut have produced something that people actually want to watch. To me, this is the key for the future of advertising. Doing a dissertation on virals, I am really beginning to understand the need to produce content that consumers want to watch and share with their friends. Who cares if there's 30 seconds of Hova drinking some vodka, the rest is really great footage.

Enjoy the stunning and clever filmography in black and white, as Jay-Z does what he does best, talk sense and rap sense. Well done Absolut.