It's been a little while since I've posted an advert on here, but a Nike ad almost always requires some attention. Their latest spectacle, My Time Is Now, arrives just in time for the Euro football tournament this summer. It appears to be the pinnacle for the My Time Is Now campaign, as Nike are taking it upon themselves to bleed the new talent into the world of football. This ad features some of European football's greats, Ribéry, Sneijder, Ronaldo up against the new kids on the block Neymar, M'Vila, Götze, and a few more hundred hopefuls.
This ad was inevitably going to be compared to Write The Future, Nike's last big ad for the 2010 World Cup. Does it stack up? For me, not quite. It is shot in a very similar style, which perhaps lacks a bit of imagination, it's not as funny as WTF and is completely focused on the pitch and the stadium surroundings. WTF featured Rooney (who doesn't feature at all, nor does any England player apart from a split second of Wilshere and supposedly Welbeck) in a caravan, Homer Simpson and Youtube. MTIS only features Lebron James, who feels a little out of place. Plus Neymar - the star of the ad - isn't European, didn't that occur to anyone? This is all not to say I didn't like the ad, I just expected better I think, it just feels like a Write The Future - Lite.
Showing posts with label Ronaldo. Show all posts
Showing posts with label Ronaldo. Show all posts
Friday, 18 May 2012
Thursday, 9 June 2011
Nike: The Ronaldo Generation.
Some player change the game, the stand out against a hundred other players on their team and all the others. And from those free, one defines a generation. Ronaldo defined a generation.
We are all more than aware that we are in the Lionel Messi generation, but as a kid, when I learnt to love the beautiful game, idolize my favourite players and got the ball at my feet, it was all about Ronaldo. He was the man. The tricks, the dribbles and most importantly, the goals. Watch and learn.
I really like the fact that Nike's tribute to the great man avoids clips of him and shows the impact his game had on the outside world, on the kids, the fans, the game. Like many idol, his fall from grace was not that pretty, but remember the man for what he was and what he did. He was a great. He changed the game, the best game that there is.
We are all more than aware that we are in the Lionel Messi generation, but as a kid, when I learnt to love the beautiful game, idolize my favourite players and got the ball at my feet, it was all about Ronaldo. He was the man. The tricks, the dribbles and most importantly, the goals. Watch and learn.
I really like the fact that Nike's tribute to the great man avoids clips of him and shows the impact his game had on the outside world, on the kids, the fans, the game. Like many idol, his fall from grace was not that pretty, but remember the man for what he was and what he did. He was a great. He changed the game, the best game that there is.
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