It must be the 'in' brainstorming method for insurance companies these days, "hey don't you think our brand name sounds ever so like...". But if it aint broke. In a similar vein to the wildly successful Compare The Meerkat (aka Comparethemarket.com), More Than insurance have started a new campaign with a very familiar voice-over, slightly God-like. "Morethan Freeman" provides some wonderful and very well written life/insurance lessons to accompany some simply but delightfully shot ads, that's how you do it Go Fucking Compare.
I'm Morethan Freeman.
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