Influencers: Steve Stoute

 
From the people that brought the inspiring Influencers film, R+I Creative are now developing a mini-series entitled In-Depth Series with this episode featuring Steve Stoute. Steve is the founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons and Fortune 500 companies. The only negative thing about this video is that I wish it was longer. But hopefully there is more to come as Steve speaks about the concept of cool, a concept that to me is undefinable, yet redefined at every turn. He then turns to the need for brands to become cool and influential and the need to attach themselves to cultural influencers. Celebrity endorsements is an area that can be exploited to much success (Beckham and Adidas) to just plain bad exploitation (Beckham and Sharpie). The need and want for a certain brand to appear cool or ‘in’ is more important than ever, but it needs to be appropriate for a long lasting enforcement of brand values. I’m excited to see more from this series, hearing from the intelligent and the influential is always inspiring and educational. Listen and learn kids, listen and learn. I am.