Remember the Influencers video from French agency R+I? Well they're back with their latest project, The Pursuit Of Cool.
'Cool' is a word and concept that has lasted generations and generations, it is ever changing and ever sought after. It is completely subjective and can be defined by anyone or any culture. It can be applied to clothes, music, films, personality, art, the list is endless. Cool transpires across social cliques, friend groups, cultures and nations. It is something everyone wants in their own definition, yet if you search for it, you rarely achieve it. Cool is the ultimate.
Can't wait to see the end production of this project, it's going to be really interesting and inspiring.
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