I warned you a little while ago that the guys over at R+I Creative were putting together a new series that looks to discover the every sought after, the indescribable, the ultimate. The Cool.
The first short clip featuring Savoia The Tailor.
Cool.
Showing posts with label Pursuit Of Cool. Show all posts
Showing posts with label Pursuit Of Cool. Show all posts
Sunday, 14 August 2011
Sunday, 19 June 2011
The Pursuit Of Cool.
Remember the Influencers video from French agency R+I? Well they're back with their latest project, The Pursuit Of Cool.
'Cool' is a word and concept that has lasted generations and generations, it is ever changing and ever sought after. It is completely subjective and can be defined by anyone or any culture. It can be applied to clothes, music, films, personality, art, the list is endless. Cool transpires across social cliques, friend groups, cultures and nations. It is something everyone wants in their own definition, yet if you search for it, you rarely achieve it. Cool is the ultimate.
Can't wait to see the end production of this project, it's going to be really interesting and inspiring.
'Cool' is a word and concept that has lasted generations and generations, it is ever changing and ever sought after. It is completely subjective and can be defined by anyone or any culture. It can be applied to clothes, music, films, personality, art, the list is endless. Cool transpires across social cliques, friend groups, cultures and nations. It is something everyone wants in their own definition, yet if you search for it, you rarely achieve it. Cool is the ultimate.
Can't wait to see the end production of this project, it's going to be really interesting and inspiring.
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