It only seems natural that Nike start putting in their super soft and cushiony insoles, or 'Lunarlon technology' into some of their skateboarding shoes, the first being Nike SB Eric Koston. Oh what do you know, they've only gone and got him in the ad!
I've got to admit a lot of the imagery in this ad is pretty corny, but it works and it still comes across as cool. I guess that's a sign of a truly great and cool brand.
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