The late and great Steve Jobs always said it was important to let the product do the talking in advertising. Sure, it makes it a hell of a lot easier when you're selling beautiful and forward thinking machines such as Macbooks or iPhones. But that's not to take anything away from the statement. Showing that your product lives up to it's own high expections, showing that it works in consumers lives and that it is just generally a damn good product that sells itself. Yeah, sorry I just said 'sells itself'.
I digress. GoPro, the handheld cameras that are actually held by anything, head, chest, pole, helmet, snowboard, surfboard, cars, skiis, airplanes, are everywhere these days, and rightfully so. The latest release the HD Hero 2 looks superb, as does this video for in, unsurprisingly in conjunction with Red Bull.
The advert does what all great advertising does, it makes you feel something. It makes you feel compelled to ditch the day job, it makes you feel like you need to do something more exciting in your life, it makes you want to jump off a cliff. In a good way.
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