Felix Baumgartner: The Real Superman.

“Alright now, the whole world is watching now. I wish you could see, what I can see. Sometimes you have to get up really high to understand how small you are. I’m going home now.”

Product As Hero: Go Pro HD 2

The late and great Steve Jobs always said it was important to let the product do the talking in advertising. Sure, it makes it a hell of a lot easier when you're selling beautiful and forward thinking machines such as Macbooks or iPhones. But that's not to take anything away from the statement. Showing that your product lives up to it's own high expections, showing that it works in consumers lives and that it is just generally a damn good product that sells itself. Yeah, sorry I just said 'sells itself'.

I digress. GoPro, the handheld cameras that are actually held by anything, head, chest, pole, helmet, snowboard, surfboard, cars, skiis, airplanes, are everywhere these days, and rightfully so. The latest release the HD Hero 2 looks superb, as does this video for in, unsurprisingly in conjunction with Red Bull.



The advert does what all great advertising does, it makes you feel something. It makes you feel compelled to ditch the day job, it makes you feel like you need to do something more exciting in your life, it makes you want to jump off a cliff. In a good way.

Danny MacAskill: Original Trickster.

There's many things to admire about Danny MacAskill, there is his blind determination to try new things, the sheer precisions of his riding, the beauty of his videos and even the music choice in the form of Ben Howard. But what I admire most about the rider is his ability and drive to find new and original places to show of his abilities all across the world. It really makes his videos and his tricks so much more interesting and impressive. Good show.

Red Bull: Way Back Home ft Danny MacAskill

Following the Youtube success of Inspired Bicycles, Red Bull took Danny MacAskill back to his hometown of the Isle of Skye. It features him tricking over all different parts from city centers to desolate locations, all beautifully captured:



This video is pretty stunning. The locations, quality of filming and pretty tidy tricks from Danny all add up to something special. I've got a lot of time for branded documentaries, it's a great idea for a brand to attach themselves to usually a culturally significant person and it provides audiences with something of real interest to watch and share. Being the village boy that I am, I'm also a fan of seeing people going back to their roots as a completely different person, yet deep down still the same. It's nice.