Friday, 19 November 2010

Red Bull: Way Back Home ft Danny MacAskill

Following the Youtube success of Inspired Bicycles, Red Bull took Danny MacAskill back to his hometown of the Isle of Skye. It features him tricking over all different parts from city centers to desolate locations, all beautifully captured:



This video is pretty stunning. The locations, quality of filming and pretty tidy tricks from Danny all add up to something special. I've got a lot of time for branded documentaries, it's a great idea for a brand to attach themselves to usually a culturally significant person and it provides audiences with something of real interest to watch and share. Being the village boy that I am, I'm also a fan of seeing people going back to their roots as a completely different person, yet deep down still the same. It's nice.

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