Tough and Beautiful. From the experience of working on a campaign for my portfolio where a brand attempts to embody opposites is difficult. It seems to always be more of one thing than the other. And if it's not, it's a cliche. And cliches in advertising and pointless. And used far too often.
This advert for VW Polo stars two of the world’s best Tango dancers, Gasper Godoy, Argentinean Tango World Champion, and partner Manuella Rossi, the world number two. The stunning chroegraphy is enhanced by filmography, it's gritty, powerful and strong stuff, exactly what VW were aiming for.
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