"I hate advertising", "advertising doesn't affect me". Yeah bullshit. These are the sort of statements I hear from friends when talking about advertising. Bullshit. Sure, I hate a lot of it, and a lot of it washes straight over me, but that's because, by definition, it's not good. The Coca-Cola Christmas adverts are probably one of the most influential and culturally significant adverts ever made. "You know it's Christmas time when you see the Coke advert". That's huge. Santa is red because of Coca-Cola for crying out loud! That's now even more huge!
Here's the latest Christmas ad from Coca-Cola, and after the huge build up I've given it, I'm undecided. It's not bad by any means, but I think it's really difficult to make Christmas modern and still nice and Christmas-sy. But it's a very good effort. I'm sure I will come to like it, purely because it's Christmas. It's Coca-Cola time.
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