For all the great things that Windows has achieved in the (many) past years, advertising greatness is not one of them. Which shows the importance, impact and quality of their product (don't worry I'm a Mac-boy really). The Windows Vista adverts are seriously painful. As in I actually went to the hospital once after seeing one.
This ad for the new Windows Phone 7 is smart. It doesn't try too hard, it's relatable, it's funny, it's pretty much what advertising should be. It's far from the greatest ad of all time, don't get me wrong, but it's very much the right direction for Windows.
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