I've made a lot of posts on my blog over the years and while I like to think it is always cool or interesting, rarely is it something really important. This one is.
We all know about some of the absolute horrors that happen across Africa every single day, yet we ignore them. And even when you think you know of all of the horrors, there are always more you never even knew existed. That is exactly the insight behind Invisible Children's campaign Kony 2012. Kony is the number one most wanted international criminal, yet most of world, including myself until now, had ever heard of him. Rather than pretending that he doesn't exist, this campaign endevours to make him famous, let the world know of his horrors. Let the world know that they need to stop.
This campaign could not have been more relevant to today. It galvanizes the youth, it has a guerrilla feel to it and uses social media as a natural form of communication to connect people around the world.
HOW TO HELP:
Join TRI or Donate to Invisible Children: bit.ly/yp5Ffv
Purchase KONY 2012 products: invisiblechildrenstore.myshopify.com/
Sign the Pledge: causes.com/causes/227-invisible-children
Don't ignore.
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