Nike: Find Your Greatness.

It's the Olympics, we're all well aware. But for Nike, that's not where all the greatness is this summer.



Nike's 'Olympic' ad, wasn't one of my favourites, but it has really started to grow on me. Although the advert itself doesn't wow you to the extent that other Nike ads have done in the past, it's a really nice sentiment to it and wonderfully written. The entire campaign ties in really nicely with the rest of their activity - for example London underground ads - "Greatness doesn't stand on the right" - especially the jogger ad below. This ad is probably one of the most simple Nike ads I've ever seen, yet it is one of the best written. It is inspiring, it's compelling and like many great Nike ads, it's not about the brand, it's about the person wearing them.

Skyfall Trailer.

After James Bond was declared one of the most important things in Britain by appearing in the Olympic Opening ceremony, it feels right that the latest trailer has arrived.

If this trailer is anything to go by, the James Bond is getting better and better. The films took a notable step up when Daniel Craig took over the role giving it a darker, gritty and more credible edge. They are quickly becoming one of the finest pieces of British film in my opinion, while still including all the usual explosions, car chases and beautiful woman. He even manages to pull of the trademark James Bond cheese moments.

"How much do you know about fear?" "All there is".

LOVE Issue 8 Preview by Sølve Sundsbø.

LOVE Issue 8 Preview by Sølve Sundsbø from LOVE on Vimeo.

In the form of an eerie and odd live fashion-shoot, LOVE magazine have released a video preview of their latest edition, Issue 8. Featuring the visuals of the wonderful, and equally odd, Grimes, Sølve Sundsbø puts together beautiful piece, even if you're not quite sure what just happened...

The Playlist.

It's been a while...

The Notorious B.I.G. - Machine Gun Funk [Woody Remix]



Frank Ocean - Lost



Nas vs Massive Attack



Pusha T & Kanye West -- New God Flow



SBTRKT - Gloss



Shad - It Ain't Over



Flying Lotus - Between Friends (Feat Earl Sweatshirt And Captain Murphy)



Nas feat Amy Winehouse – Cherry Wine



Bat For Lashes - Laura

London 2012 Olympics & Paralympic Ads

Incase you hadn't noticed, this summer is all about the London 2012 Olympics. Because of the nature of sport, it has always been a fantastic subject area to advertise around. However that does mean you get almost every brand under the sun trying to be a sports brand.

And as the Olympics are the greatest sporting event in the world every ad under the sun is now an Olympic ad. This has unfortunately led to a lot of dire and dull ads on our TVs, computers and bus stops.

However, as there always is in ad world, a small glimmer of hope. Adidas and Channel 4 have both produced incredible ads for the Olympics and Paralympics, respectively. Both ads capture the what the events are about. They don't sell too hard, they're not cheesey, and although both are very emotional (as is sport) they feel very genuine and relavent to the games.

Adidas - Take The Stage



Channel 4 - Superhumans

Vans X The Diggest: NYC

There's a lot to appreciate in this video, some amazing riding, great soundtrack and some lovely shots. But what I really like in this Vans film is the feel of it. You can feel New York City through it. The realness, the grit, the feel that the city is yours for the taking. And that is a direct reflection of the brand and of BMXing, making the film a real natural fit between the three, which makes it all the genuine.

Prada X Ben Kingsley X Helen Bonham Carter X Roman Polanski

For Prada's latest project, a short film, they decided to go all out and get actors Ben Kingsley and Helen Bonham Carter to team up with Polish director Roman Polanski. In a beautifully considered and carefully put together piece, Bonham Carter goes to see her pyschiatrist Kinglsey who fails to listen to her but instead falls for her Prada coat. In a slightly bizarre scene he finds the coat irresistible and simply must try it on. Despite a dodgy end line, a lovely piece of content by the fashion house.

The XX: Angels.

On The Days We Were Together, Time Would Glide.

Frank Ocean, of Odd Future fame, came out today. A huge step for hip-hop and gay rights. But what intrigued me the most was how beautifully he did it. Frank used all the tools in his songwriting quota to put together an elequent and vivid explanation.