London 2012 Olympics & Paralympic Ads

Incase you hadn't noticed, this summer is all about the London 2012 Olympics. Because of the nature of sport, it has always been a fantastic subject area to advertise around. However that does mean you get almost every brand under the sun trying to be a sports brand.

And as the Olympics are the greatest sporting event in the world every ad under the sun is now an Olympic ad. This has unfortunately led to a lot of dire and dull ads on our TVs, computers and bus stops.

However, as there always is in ad world, a small glimmer of hope. Adidas and Channel 4 have both produced incredible ads for the Olympics and Paralympics, respectively. Both ads capture the what the events are about. They don't sell too hard, they're not cheesey, and although both are very emotional (as is sport) they feel very genuine and relavent to the games.

Adidas - Take The Stage



Channel 4 - Superhumans

All In Projection.

If you missed the latest advertising installment from Adidas, it's pretty darn good. This campaign is going all out, there's the tradition TV spot, there's the mini videos based on all the stars of the ad telling us how they had to go 'All In' to get to the top of their game. The next step is something pretty special.



This is not the first time that this large-scale projection has been used, but it is still pretty impressive. The part when the entire building appears to collapse is a particular favourite. The quality of projection and the intelligent use of it is really something to enjoy. Good campaign Adidas.

Adidas All In.

Regular follows of Village Boy will know that both Nike and Adidas are two of my favourite advertisers of all time. Yes they are two of the biggest sports brands on the planet but, excuse the cliche, they are so much more than just a sports brand. Adidas show that in their latest spot. I love the passion, power and energy that convey in their ads, it really draws the viewer in to the Adidas world. Obvious it's featuring all the usual big names: Katy Perry, Beckham (for a second), Messi etc, but you get the feel that they're there because they should be there. It makes sense, it's more than a simple celebrity endorsement. It also features the new single from Justice, which is nice.

Another great ad from Adidas, and I'm sure it won't be the last.

Who Really Won The World Cup?

According to their latest viral, it was Adidas:



The strapline "The Lightest. The Fastest. The Deadliest" appears, before the text "2010 Fifa World Cup Top Scoring Boot", as Adidas claim their F50 won the World Cup. These are the goal stats, according to Adidas: Adidas 63, Nike 62, Puma 9, Other 11 (145 goals). However it looks like these figures may have been tampered. The Adidas goals actually include 2 own goals, and I'm guessing this is not a great selling point for you football boots.

I'm hoping for a Nike comeback viral.