Incase you hadn't noticed, this summer is all about the London 2012 Olympics. Because of the nature of sport, it has always been a fantastic subject area to advertise around. However that does mean you get almost every brand under the sun trying to be a sports brand.
And as the Olympics are the greatest sporting event in the world every ad under the sun is now an Olympic ad. This has unfortunately led to a lot of dire and dull ads on our TVs, computers and bus stops.
However, as there always is in ad world, a small glimmer of hope. Adidas and Channel 4 have both produced incredible ads for the Olympics and Paralympics, respectively. Both ads capture the what the events are about. They don't sell too hard, they're not cheesey, and although both are very emotional (as is sport) they feel very genuine and relavent to the games.
Adidas - Take The Stage
Channel 4 - Superhumans
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