Tuesday, 22 March 2011

All In Projection.

If you missed the latest advertising installment from Adidas, it's pretty darn good. This campaign is going all out, there's the tradition TV spot, there's the mini videos based on all the stars of the ad telling us how they had to go 'All In' to get to the top of their game. The next step is something pretty special.



This is not the first time that this large-scale projection has been used, but it is still pretty impressive. The part when the entire building appears to collapse is a particular favourite. The quality of projection and the intelligent use of it is really something to enjoy. Good campaign Adidas.

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