Regular follows of Village Boy will know that both Nike and Adidas are two of my favourite advertisers of all time. Yes they are two of the biggest sports brands on the planet but, excuse the cliche, they are so much more than just a sports brand. Adidas show that in their latest spot. I love the passion, power and energy that convey in their ads, it really draws the viewer in to the Adidas world. Obvious it's featuring all the usual big names: Katy Perry, Beckham (for a second), Messi etc, but you get the feel that they're there because they should be there. It makes sense, it's more than a simple celebrity endorsement. It also features the new single from Justice, which is nice.
Another great ad from Adidas, and I'm sure it won't be the last.
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