Wrangler: We Are Still Animals.

Wrangler's original We Are Animals campaigns were incredible, visually, one of my favourite campaigns of all time. In particular the 2010 campaign, I loved the colour, energy and rawness that was evoked in just a simple print ad.

Now comes the class of 2011, and I'm a little let down to be honest.

They're ok. Just ok. Which is a shame. The problem seems to be that they have tried to force the We Are Animals concept on everyday urban folk, and it just doesn't work. Some are too over the top, look almost Marvel like, others are just not trying hard enough. Click here to see the entire campaign. That's not the say I dislike the entire campaign, here's my favourites.

Maybe it's time for a new concept?