This post directly relates to the previous for two reasons. Obivously Nike and Adidas, being the two biggest sports brands in the world, go hand in hand as much as they lock their sweaty horns. But also because they have this constant awareness that sport is about so much more than football, basketball, goals, points, winning and losing. The way in which they have conveyed this over the years is so believable because it so true.
Their latest ad, a greatest advertising hits, is perhaps more explicit in explaining the power and impact of sport than previous ads, but you can't deny a single word of it.
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