Let Your Ideas Be Free.

This is a lovely little video by Langara College and Rethink to advertise their art directors and designer courses. It's cute and well executed guide on how to produce the best ideas you possibility can (although nothing groundbreakingly new), just a shame about the really annoying music.

Jeff Staple: Good To Great.

Good enough is not good enough.

Jay Chiat

I love videos like these. Listening to people who have truly forged their way into culture and industry on their own steam, their own creativity and their own sheer hardwork is always interesting and inspiring stuff. It's always great to hear from a Saatchi brother, Calvin Klein or other great successes, yet it's those that are doing it right now, shaping culture and pushing boundaries as we sit and do nothing, that is most crucial and interesting.

Jeff Ng (or Jeff Staple) is a creative director and founder of Staple Design. He runs a creative space called Reed Space in New York. Reed Space was opened in 2002, and it is probably the brightest and most pioneering project run by Jeff Staple. Reed Space is a lifestyle boutique (an operating art gallery and store) in Downtown Manhattan.

So have a look, but most importantly have a listen, to this 2 part video by the people over at Brand RMX and R+I Creative who created this wonderful video, which I also highly recommend.

Advertising: That Would Be Cool To Do Everyday.

This short film entitled "Diversity in Advertising", goes far beyond the subject of diversity. And indeed advertising. Important people from important agencies quickly step in to say, of course we need black/white/yellow/Christian/Jewish/Muslim/Male/Females in advertising, but it's diversity of ideas, interests and minds that is more important. For an industries that creates ideas, different inspirations and ways of thinking is everything. EVERYTHING.


EVERYTHING. Got it?
Give it a watch, listen to some wise, intelligent and wholly creative souls talk about the industry and people within, things that can be applied far beyond the reach of the industry. It makes me excited in my man-parts and reinvigorate my want to be a part of the ad world.




That would be cool to do everyday.

An Idea.

Ideas don’t come from watching television

Ideas sometimes come from listening to a lecture

Ideas often come while reading a book

Good ideas come from bad ideas, but only if there are enough of them

Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom

Ideas occur when dissimilar universes collide

Ideas often strive to meet expectations. If people expect them to appear, they do

Ideas fear experts, but they adore beginner’s mind. A little awareness is a good thing

Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week

Ideas come from trouble

Ideas come from our ego, and they do their best when they’re generous and selfless

Ideas come from nature

Sometimes ideas come from fear (usually in movies) but often they come from confidence

Useful ideas come from being awake, alert enough to actually notice

Though sometimes ideas sneak in when we’re asleep and too numb to be afraid

Ideas come out of the corner of the eye, or in the shower, when we’re not trying

Mediocre ideas enjoy copying what happens to be working right this minute

Bigger ideas leapfrog the mediocre ones

Ideas don’t need a passport, and often cross borders (of all kinds) with impunity

An idea must come from somewhere, because if it merely stays where it is and doesn’t join us here, it’s hidden. And hidden ideas don’t ship, have no influence, no intersection with the market. They die, alone

Via Seth Godin.