Jeff Staple: Good To Great.

Good enough is not good enough.

Jay Chiat

I love videos like these. Listening to people who have truly forged their way into culture and industry on their own steam, their own creativity and their own sheer hardwork is always interesting and inspiring stuff. It's always great to hear from a Saatchi brother, Calvin Klein or other great successes, yet it's those that are doing it right now, shaping culture and pushing boundaries as we sit and do nothing, that is most crucial and interesting.

Jeff Ng (or Jeff Staple) is a creative director and founder of Staple Design. He runs a creative space called Reed Space in New York. Reed Space was opened in 2002, and it is probably the brightest and most pioneering project run by Jeff Staple. Reed Space is a lifestyle boutique (an operating art gallery and store) in Downtown Manhattan.

So have a look, but most importantly have a listen, to this 2 part video by the people over at Brand RMX and R+I Creative who created this wonderful video, which I also highly recommend.