Bernie Ecclestone: 'Ard As Nails.

This is great little piece of opportunistic advertising. The execution could have been done better I think, it still looks very "watch advert-y", but the line "See what people will do for a Hublot" is simple yet succinct. Fair play to Bernie for not only letting Hublot use the idea and photo, but for actually coming up with the idea for the ad. I'm sure he got a free (£200,000) watch for it. To replace his free (£200,000) watch.