Tuesday, 14 December 2010

Johnnie Walking: Keep Walking, No Matter What.

Now I don't think that is greatest ad, but it's still very much worth a watch. The inspiring story of Marc Herremans, the Belgian triathlete who became 6th at the Ironman in 2001, the toughest triathlon competition in the world. But the prospect of furthering his dreams fell apart in 2002 when during bike training he fell and broke his back.
Like many people, you would expect him to give up his dreams, but in 2006 he was the first man that finished the Ironman in a wheelchair. Now he performs in a commercial of the whiskey brand with the inspiring tagline; “When your reality changes, your dreams don’t have to”.



I think they just about get away with using the line "Keep Walking". Just.

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