Cadbury's Closet.

When there's a new campaign from certain brands, people stand up (or rather sit down) and take notice. The sort of ads that delay people's wee breaks for another 15 minutes, the sort that make you click on link instantly and share it. There's few brands that rise to this status, it's usually deserved, and Cadbury's Glass and A Half Productions certainly fall into this category. Their Gorilla advert was one that changed the game, it will be an ad that will be remembered for years and be but in top 10 lists. It's fair to say that since their adverts have been slightly hit and miss, but definitely more hit than miss. Here's the latest:



I don't think it's one of the best, but it's good and fun. I'm a little underwhelmed and expected more, but they've brought the high expectations on themselves.

Sky-diving ostrich, neither spots nor stripes.

This is the new A Glass and A Half Full Production from Cadbury's. Cadbury's Dairy Milk have stepped up their advertising game massively in the last few years, with the Gorilla advert becoming one of the most famous recent adverts, both on TV and virally. However after the Gorilla and the Airport Race, I felt that the adverts were lacking something, the latest Spots vs Stripes more so than any other. As my friend pointed out, it comes across as lazy and obvious, using a game and lazy. This is the strategy I would expect of some brands, and for some it is perfect, yet not for Cadbury's.

The new Ostrich advert is simple yet makes you smile and you enjoy the advert, with yet another perfect musical choice. The advert was intended to create a warm feeling that replicated the enjoyment of eating Cadbury's Dairy Milk, and I think it really does, as much as it could anyways.

Cadbury's Flake

As much as I love football and advertising, the constant clinging to the World Cup by so many brands is a bit irritating. This advert is far from irritating, it's simply beautiful.