We all learnt a long time ago that an advert doesn't have to be be about the product, it's simply about how it makes you feel and Audi are one of the kings of provoking emotion in their audience. Audi seem to be able to put together images, sound and editing in such a way that the audience feels something. They get to feel the brand Audi and their latest A1 car. This is rare in advertising, really rare.
However does it remind anyone else of Jay Z's On To The Next One video?
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