I'm really liking the direction that Lucozade are heading in, it's new and away from the obvious sport route, appreciating that every walk of life needs some energy. First came the combination of Tinie Tempah and Travis Barker and now it's time for skateboarder Kilian Martin (remember him?), along with a lot of beautiful people at Venice Beach. The ad also features the latest track from DJ Fresh (see tomorrow's Music Monday for the full track). I'm not sure if it's the right choice for the ad, but there's certainly a lovely, yet energetic and intense, summer vibe to this ad, perfect for the Lite Lime Lucozade drink. Hopefully there's more to come from the campaign and well done to Lucozade, they're definitely positioning their brand in the 'cool' bracket.
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