Nike are one of my favourite brands, and one of the biggest brands in the world because they understand that you always have to do more. You have to do more for your customers, you have to say more than "we have the best running shoes", they understand that you have to speak to more than your obvious target audience in more ways that the obvious. Over the years this had lead them to produce innovative projects both in the mainstream and the dark, yet influential underground.
This latest project got "array of street artists, designers and illustrators from around the world to splash their flying imaginations onto a T-shirt. By using a T-shirt as their creative canvas, they were to draw inspiration from Nike’s Air Max classic series. Through various mediums, including computer illustrations, sketches and ink splashes, etc., a creative pattern is formed vividly on a T-shirt, fully interprets the essence of “Sport is Art”." (Hypebeast)
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