I've always been a big fan of advertising of games. With the huge budgets and even 'huger' resource of special effects they have at their disposale, it is not surprisingly. However it was left to Call Of Duty: Modern Warfare 3, probably the biggest game of the year, to do something different (refer back to the huge budgets):
In the deathmatch arena of marketing, Call Of Duty has just used the "celebrity" perk. In an attempt at one-upmanship over its Battlefield rival, the team behind Modern Warfare 3 has ahead of tomorrow's launch unveiled "The Veteran & The N00B", a real-world re-enactment of the game's infamously immersive multiplayer mode starring Avatar's Sam Worthington, Moneyball's Jonah Hill and NBA baller Dwight Howard. The nods to the series are plentiful (isn't that a SCAR-H with red-dot sight that Worthington's wielding?) and we particularly like Hill's hapless "Should I have used a knife?" Still, we can't help but feel that if it were really accurate to the game, the veteran wouldn't be played by a chiselled Hollywood star but rather by an oily-faced 13-year-old screaming "You just got pwned!" GQ.com
Brilliant.
Showing posts with label Call Of Duty. Show all posts
Showing posts with label Call Of Duty. Show all posts
Monday, 7 November 2011
Wednesday, 10 November 2010
Game On.
I'm not going to sit here and claim I'm the biggest gaming fan. I don't even have a console at the moment since my PS3 broke and I have no funds for a new one. But I do like them. And what I've noticed recently is the quality of the adverts being produced for launches of new games. With the gazillions they make and the quality of technical and animation ability available to them, you would expect something special.
What I like the most of these 4 adverts is the use of music. These games are all essential shoot em up, high violence and blood-thirsty, music choice? Heavy metal? No. Black Angels, Tinie Tempah, The Rolling Stones instead. I love the pace and level of appreciation that these songs bring to the adverts, showing that they are quality games, not all bang, bang, blood, blood. Well, kind of.
Call Of Duty: Black Ops
Assassin's Creed Brotherhood
Fable 3
Halo: Reach
What I like the most of these 4 adverts is the use of music. These games are all essential shoot em up, high violence and blood-thirsty, music choice? Heavy metal? No. Black Angels, Tinie Tempah, The Rolling Stones instead. I love the pace and level of appreciation that these songs bring to the adverts, showing that they are quality games, not all bang, bang, blood, blood. Well, kind of.
Call Of Duty: Black Ops
Assassin's Creed Brotherhood
Fable 3
Halo: Reach
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