Game On.

I'm not going to sit here and claim I'm the biggest gaming fan. I don't even have a console at the moment since my PS3 broke and I have no funds for a new one. But I do like them. And what I've noticed recently is the quality of the adverts being produced for launches of new games. With the gazillions they make and the quality of technical and animation ability available to them, you would expect something special.

What I like the most of these 4 adverts is the use of music. These games are all essential shoot em up, high violence and blood-thirsty, music choice? Heavy metal? No. Black Angels, Tinie Tempah, The Rolling Stones instead. I love the pace and level of appreciation that these songs bring to the adverts, showing that they are quality games, not all bang, bang, blood, blood. Well, kind of.

Call Of Duty: Black Ops



Assassin's Creed Brotherhood



Fable 3



Halo: Reach

Halo Reach: One To Remember

Xbox have followed up their award winning Halo advert is yet another stunning advertisement. I wouldn't describe myself as a massive gaming fan, certainly not an Xbox or Halo fan, Playstation through and through, however I am definitely an advertising fan. Within a few seconds of this advert, I was sucked in, the music, slow-motion, high energy scenes all combining beautifully. I know nothing about Halo but was engrossed in the action and characters, almost upset when he appears to die at the end. I was surprised by the effect it had on me, a fantastic advert.