When Nike decided to get together the likes of Kobe Bryant, Robert Rodriguez, Danny Trejo Bruce Willis and Kanye West, something epic and over the top seemed destined to happen. This short film depicts Bryant in his brand spanking Black Mumba shoes fighting the forces of evil and most notably, The Boss: Kanye West (I imagine Kanye put himself forward for this role). The budget for this short must have been ridiclous, some next level advertising.
I think they just about get away with the cheesy end line.
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