The gaming market is now huge. Huge. HUGE. Gaming, whether it be on a Playstation, Xbox, computer or Wii, are becoming more advance by the second, half the time you don't even need to use a controller. And it only makes sense that the more competitive, and richer, the market becomes the quality of the advertising is driven up (note - this is not always the case, some people are more than happy to put out mediocre at best ads).
This trailer for Dead Island has taken it up a notch. Above all the CGI is incredible, almost life-like. In a short space of time you become connected to the characters, you instantly become involved in the game, could the advert do any more? The execution of the ad is simply stunning.
1 comment:
Hey Jamie, my dissertation is about the emotional connections with interface characters and how our levels of engagement are getting closer to that of film. I'll have to hit you up with a mini interview sometime [: - Raggsy.
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