Just reading the title of this post should give you a big enough incentive to watch the new Kanye West video. So I'll shut up and let you.
There is so much that this video has going for it. Sure it's not ground-breaking, but personally, I think that Kanye's has done more than his fair share of ground smashing recently. The direction from Hype is amazing, unsurprisingly the use of lighting is perfect and somehow not over the top. Taking a leaf out of Cee Lo Green's music video book, the typography is spot on (although it is an easy option). And who ever designed Rihanna's lack of outfit should be given some sort of reward.
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