Cadbury's Closet.

When there's a new campaign from certain brands, people stand up (or rather sit down) and take notice. The sort of ads that delay people's wee breaks for another 15 minutes, the sort that make you click on link instantly and share it. There's few brands that rise to this status, it's usually deserved, and Cadbury's Glass and A Half Productions certainly fall into this category. Their Gorilla advert was one that changed the game, it will be an ad that will be remembered for years and be but in top 10 lists. It's fair to say that since their adverts have been slightly hit and miss, but definitely more hit than miss. Here's the latest:



I don't think it's one of the best, but it's good and fun. I'm a little underwhelmed and expected more, but they've brought the high expectations on themselves.